Last updated: June 26, 2026

This Privacy Policy describes how Bharani Silks (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bharanisilks.com (the "https://bharanisilks.com/") or otherwise communicate with us (collectively, the "Services").

By using any of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date. Your continued access to or use of the Services after any such changes constitutes your acceptance of the updated policy.

2. WHAT PERSONAL INFORMATION WE COLLECT
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

• Information We Collect Directly from You:
  Information that you submit directly to us through our Services may include:
  • Contact details: Including your name, shipping address, billing address, email address, and phone number.
  • Order information: Including your name, billing address, shipping address, payment confirmation, email address, phone number, and purchase history (such as selected sarees, clothing items, sizing preferences, or custom alterations).
  • Account information: Including your username, password, and security questions.
  • Customer support information: The information you choose to include in communications with us, for example, when sending a message through our chat features, emails, or WhatsApp support lines.
• Information We Collect Through Cookies and Automated Technologies:
  We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and information regarding your interaction with the Services (e.g., items viewed, added to cart, or browsed).
• Information We Obtain from Third Parties:
  Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., credit/debit card details, UPI IDs, net banking info) to process your payment in a secure, encrypted environment.
  • Our logistics and delivery partners, who handle shipping updates and tracking details to ensure your sarees and clothing reach your doorstep accurately.

3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following professional and operational purposes:

• Providing Products and Services: To process your payments, fulfill your clothing and saree orders, arrange for shipping and delivery, send notifications related to your account or orders, and manage returns or exchanges.
• Marketing and Advertising: To send you promotional communications, discount codes, festival collection drops, and advertisements by email, text message, or WhatsApp, and to show you advertisements for products we think you’ll love.
• Security and Fraud Prevention: To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity, and to protect your transactions.
• Communicating with You: To provide you with customer support, address complaints, resolve delivery inquiries, and improve your overall shopping experience.

4. COOKIES
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences, such as items remaining in your shopping cart), to run analytics, and to better understand user interaction with the Services. Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause parts of our Services to stop functioning correctly.

5. HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate operational purposes subject to this Privacy Policy. Such situations include:

• With vendors or other third parties who perform services on our behalf (e.g., Shopify for platform operations, IT management, payment processing, data analytics, courier agencies, and customer support channels).
• With our authorized development and maintenance partner, BigilToks, for technical troubleshooting, website optimization, and maintaining the secure technical framework of our storefront.
• When you explicitly direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• To comply with applicable laws and regulations (such as the Information Technology Act of India), to respond to a subpoena, search warrant, or other legal requests for information, or to otherwise protect our corporate rights, property, and customer safety.

6. SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend choosing strong passwords and avoiding sharing sensitive account details. In addition, any credit card or online payment information is processed through secure, globally encrypted payment gateways handled via the Shopify ecosystem; we do not store raw card numbers on our internal databases.
We retain your personal information for as long as necessary for the purposes outlined in this Privacy Policy, such as to maintain your account, provide our garment and saree catalog services, resolve disputes, or comply with statutory business tax/audit laws in India.

7. YOUR RIGHTS AND CHOICES
Depending on your place of residence, you may have some or all of the following rights regarding your personal information:

• Right to Access / Know: You may have a right to request access to personal information that we hold about you.
• Right to Delete / Erase: You may have a right to request that we delete personal information we maintain about you, subject to certain legal exceptions.
• Right to Correct: You may have a right to request that we correct inaccurate or outdated personal information.
• Opt-Out of Marketing: You can opt-out of receiving promotional communications from us at any time by using the "unsubscribe" link found at the bottom of our emails, replying "STOP" to SMS/WhatsApp texts, or updating your profile preferences.

8. CONTACT US
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us or reach out via our official contact details below:

Grievance Officer / Store Details:
Store Name: Bharani Silks
Email: support@bharanisilks.com
Address: 69, R V K Rd, Erode, Tamil Nadu 638001
Phone: +91 83002 88725